News & Articles

A practical playbook for pharma teams: how to design a QR-linked patient video pilot, set the right metrics and stakeholders, plan the variation, and scale it from one product to the full portfolio across brands, markets and languages.

AI dubbing cuts localization cost by around 90 percent, but in pharma it only works with governance built in. Why human review per language, versioning and data residency decide whether the project gets approved.

Around 50% of chronic patients do not take their medication as prescribed. Learn why the leaflet fails most readers and how a QR-linked medication adherence video in the patient’s language turns the pack into understanding.

The EAA made WCAG 2.1 AA the norm for digital patient services. What pharma teams need to know about captions, audio description and accessible players, and why video is the scalable format for patient information.

Package leaflets reach fluent readers only. This guide shows how pharma teams build multilingual patient information videos: Article 63 basics, AI dubbing at portfolio scale, medical review per language, one QR code for every market.

A QR code on a medicine package turns every scan into potential health data. Bernd Korz walks through the risk cascade that makes US video players hard to approve for patient information, and what a compliant EU setup looks like.

QR codes on medicine packs are already permitted, and the linked content may include videos. This guide covers Article 62, the BfArM FAQ, the EMA guideline, the FMD DataMatrix boundary, GS1 Digital Link, and the ePI timeline.

QR codes on medicine packs are becoming regulated patient information infrastructure. A look at ePI timelines, EMA pilots, BfArM video rules and what regulatory affairs and IT teams should decide before the 2028 obligations arrive.

Electronic product information is coming to the EU on a fixed ramp: agreement in December 2025, expected adoption in summer 2026, mandatory for new medicines around 2028 and existing products by 2031. Here is the corrected timeline.