News & Articles

Around 50% of chronic patients do not take their medication as prescribed. Learn why the leaflet fails most readers and how a QR-linked medication adherence video in the patient’s language turns the pack into understanding.

The EAA made WCAG 2.1 AA the norm for digital patient services. What pharma teams need to know about captions, audio description and accessible players, and why video is the scalable format for patient information.

Package leaflets reach fluent readers only. This guide shows how pharma teams build multilingual patient information videos: Article 63 basics, AI dubbing at portfolio scale, medical review per language, one QR code for every market.

A QR code on a medicine package turns every scan into potential health data. Bernd Korz walks through the risk cascade that makes US video players hard to approve for patient information, and what a compliant EU setup looks like.

QR codes on medicine packs are already permitted, and the linked content may include videos. This guide covers Article 62, the BfArM FAQ, the EMA guideline, the FMD DataMatrix boundary, GS1 Digital Link, and the ePI timeline.

QR codes on medicine packs are becoming regulated patient information infrastructure. A look at ePI timelines, EMA pilots, BfArM video rules and what regulatory affairs and IT teams should decide before the 2028 obligations arrive.

Electronic product information is coming to the EU on a fixed ramp: agreement in December 2025, expected adoption in summer 2026, mandatory for new medicines around 2028 and existing products by 2031. Here is the corrected timeline.

Since 16 July 2025, eIFU is an option for every professional-use medical device. This guide covers Regulation (EU) 2025/1234, combination products, QR-linked video instructions and the EAA accessibility baseline.

From studio voice actors to AI pipelines: how dubbing works, what lip sync really means, and when subtitles are the better choice.

Subtitles, AI voiceover, or dubbing? The three ways to translate a video compared — plus the full pipeline from transcript to a player where every language shares one URL.

Three ways to turn a video into text, compared on time, cost, and accuracy. Plus a five-step walkthrough of alugha’s AI speech-to-text and tips for cleaner transcripts.