Have you ever experienced that sinking feeling in the pit of your stomach? It probably meant you were dreading something. But, why is it that we dread some things and not others? And how does this affect how we feel about risk? Brian Zikmund Fisher is back with Risk Bites to talk about how we tend
Why don't people take measles more seriously?
How do you decide whether you should be worried about communicable diseases like measles? University of Michigan’s Professor Brian Zikmund-Fisher returns to Risk Bites to explain the "availability heuristic" – the way we all use our memory and feelings to inform our risk perceptions about infectious diseases. Risk Bites is supported by: the ASU Risk Innovation Lab and School for the Future of Innovation in Society. Backing track: Based on First Steps by Peter Mcisaac Music http://www.premiumbeat.com/preview/first-steps/58171 FURTHER INFORMATION AND READING NOVA: Vaccines - Calling The Shots: http://www.pbs.org/wgbh/nova/body/vaccines-calling-shots.html National Press Club briefing: Vaccinations and Disease Prevention http://www.c-span.org/video/?321296-1/briefing-vaccines-vaccination-issues _____ Risk Bites is your guide to making sense of risk. We cover everything from understanding and balancing the risks and benefits of everyday products, to health science more broadly, to the potential impacts of emerging technologies, to making sense of risk perception. If you enjoy our videos, please subscribe, and spread the word! Transcript: alugha Click here to see more videos: https://alugha.com/RiskBites
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