How do you decide whether you should be worried about communicable diseases like measles? University of Michigan’s Professor Brian Zikmund-Fisher returns to Risk Bites to explain the "availability heuristic" – the way we all use our memory and feelings to inform our risk perceptions about infectious diseases.
Risk Bites is supported by: the ASU Risk Innovation Lab and School for the Future of Innovation in Society.
Backing track: Based on First Steps by Peter Mcisaac Music
FURTHER INFORMATION AND READING
NOVA: Vaccines - Calling The Shots: http://www.pbs.org/wgbh/nova/body/vaccines-calling-shots.html
National Press Club briefing: Vaccinations and Disease Prevention http://www.c-span.org/video/?321296-1/briefing-vaccines-vaccination-issues
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