Here at alugha, we love technology and leveraging it in creative ways for our users to provide unique features and a stellar experience.
alugha is getting even greener: Default language as new feature!
Basis for this example is the famous trailer of „Frozen“ from Disney (article). English is the original language, and there are 29 additional languages available. With these 30 languages the trailer became a perfect example for alugha. The English trailer published on the Disney Channel has been viewed 230 Million times. All additional languages became around 80 Million clicks…. So in total about 310.000.000 views(really impressive).
If you now provide a video in alugha you first set the video language:
On the page where you enter he languages, the title and the description you also see a note regarding the original/standard language:
We had to extend the system to make this work. If a viewer now clicks on a video in its original language, this will be “looped” through in our player to the original video. The same applies for the title and the description (if you access the video via YouTube and if you have installed the extension).
Besides the traffic aspect, the publisher saves another step to provide his videos multi-lingual via alugha, he saves a complete language and the work required for that. A real benefit for everyone involved.
Default Language is one of the biggest and most important new functions, which we had on our To-Do-list for a long time. It’s a pleasure for us that we could finally build this in!
Within the next 8 weeks we will have more important amendments which we are currently working on.
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