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This video explains how food technology in Europe meets the highest control standards to keep us safe, our food fresh and tasty, and our economy strong. It provides simple explanations such as how the shelf-life of food is prolonged and how food technologies are present in our everyday lives. The video addresses the growing awareness of European consumers who have high expectations on the need for food to be fresh, safe and healthy, but who may not be aware of or feel confident in the food technology used to meet these expectations.
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