Search results for “seven seats”

Lufthansa - Open Seats

With the campaign Lufthansa sets the communicative starting signal for the big brand refresh in 2018 around the further developed brand promise #SayYesToTheWorld. The goal of "Open Seats" is to create an immediate brand experience that makes Lufthansa tangible as an inspirational brand for the targe

The Seven Principles of Persuasion

The principles of persuasion are a set of psychological rules to influence others. In his book "Influence", Robert Cialdini presents 6 main principles: reciprocity, scarcity, authority, consistency, sympathy and consensus. Later, he added a 7th principle: uniformity. Knowing these rules can be helpf