The Seven Principles of Persuasion

The principles of persuasion are a set of psychological rules to influence others. In his book "Influence", Robert Cialdini presents 6 main principles: reciprocity, scarcity, authority, consistency, sympathy and consensus. Later, he added a 7th principle: uniformity. Knowing these rules can be helpful in either influencing others or protecting yourself from the techniques when applied to oneself. Read the original book https://amzn.eu/d/3v5yRS8 Become a "Change Maker" and support Sprouts with a membership: / @sproutsdeutschland Read about the role of conviction in conspiracy belief https://pubmed.ncbi.nlm.nih.gov/36215908/ Read how the Heaven's Gate sect used the principles of persuasion to gain followers https://www.psychologytoday.com/us/blog/overthinking-tv/202012/nxivm-and-heavens-gate-cults-used-common-persuasion-methods Support us - we're on Patreon! 🎁 https://bit.ly/3MqY00D Don't miss a new video with our newsletter: http://eepurl.com/dNU4BQ THANK YOU, PATREONS! 🙏 (Update on 27/OCT/2022) This video was created with the help of Yurou Wang and the support of our patrons: Andrea Basillio Rava, Angela, ArkiTechy, Artur, azad bel, Badrah, Cedric.Wang, David Markham, Delandric Webb, Denis Kraus, Digital INnov8ors, Dr. Matthias Müller-Mellin, Duane Bemister, Esther Chiang, Eva Marie Koblin, Floris Devreese, Frari63, Gatsby Dkdc, Ginger, Harmoniac Design, I CAN GERMAN AND IT WAS EASY! Isabelle, Jana Heinze, Jannes Kroon, Jeffrey Cassianna, Joanne Doyle, Johan Klassen, John Burghardt, Jonathan Schwarz, Jorge Luis Mejia Velazquez, Karen Lewis, Kenneth Natvig, Khadijah Sellers, Leonel, Linus Linderoth, Liskaya, Marcel, María, Mathis Nu, Matthias Ruck, Mezes. Macko, Michael Brown, Mindosone, Nicki, Okan Elibol, Paul Hopkins, Peter Bishop, Petra, Raymond Fujioka, Robert Cook, scripz, Sebastian Huaytan Meder, Si, Stefan Gros, Stephen, Stephen Clark, Stuart Bishop, Susan Schuster, Tetiana Gerasymova, The Freudian Centre, Tristan Scifo, Victor Paweletz, Yohanan Schwartzman, Yvonne Clapham Thank you very much! To join them, visit www.patreon.com/sprouts OUR CHANNELS English channel / sproutsvideos German Channel / sproutsdeutschland Spanish Canal / sproutsespañol And many more: www.sproutsschools.com SPROUTS TEAM Screenplay: Jonas Koblin Illustrations: Pascal Gaggelli www.instagram.com/pascal.draws/ Production: Selina Bador Production Assistant: Bianka Voice: Christian "Beppo" Peters Coloring: Nalin Expert: Cynthia Borja Editing: Peera Lertsukittipongsa Proofreading: Susan Translation: Gunnar Selm In the following exercise, students will learn about influence and the 7 principles of persuasion. Have the class watch a sales presentation from the movie Wolf of Wall Street and find out what prompted the buyer to buy the shares. Watch Sprouts' video on the 7 principles of persuasion Rewatch the sales pitch and ask the class to identify the persuasion principles used in the video. Divide the class into 6 groups. Each group is assigned one of the principles and has to give examples in which they have seen how it has been applied - or in which they have applied it themselves. LICENSE Creative Commons CC-BY-NC More information here: https://sproutsschools.com/ Original: "Sprouts Germany" Original: German. All translations in this video have been done by the alugha AI.

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