Lufthansa - Open Seats

With the campaign Lufthansa sets the communicative starting signal for the big brand refresh in 2018 around the further developed brand promise #SayYesToTheWorld. The goal of "Open Seats" is to create an immediate brand experience that makes Lufthansa tangible as an inspirational brand for the target group. Through direct interaction with the brand, an emotional experience is created that makes people want more and inspires them to discover more destinations with Lufthansa.

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