Search results for “availability heuristic”

See How NASA Studies Water Availability from the Sky

Click here to see more videos: https://alugha.com/NASA NASA's Airborne Snow Observatory collects data that could help improve water management for 1.5 billion people worldwide who rely on snow melt for their water supply. This segment was aired live during episode 3 of NASA Science Live: Our Weird

Why don't people take measles more seriously?

How do you decide whether you should be worried about communicable diseases like measles? University of Michigan’s Professor Brian Zikmund-Fisher returns to Risk Bites to explain the "availability heuristic" – the way we all use our memory and feelings to inform our risk perceptions about infectious

What have feelings got to do with risk?

Risk is not just a number -- it also involves how we feel about things. This week Risk Bites introduces Dr. Brian Zikmund-Fisher, who will be talking more in future videos about how we perceive and feel about risk, and what this means about the risk decisions we make. This week's Risk Bites team: