The principles of persuasion are a set of psychological rules to influence others. In his book "Influence", Robert Cialdini presents 6 main principles: reciprocity, scarcity, authority, consistency, sympathy and consensus. Later, he added a 7th principle: uniformity. Knowing these rules can be helpf
Facts are informative, but also boring and less memorable. Stories and fiction, on the other hand, are more memorable. However, they leave a lot of room for interpretation and the message is not always understood. However, in the context of education, both are important. Take, for example, a classic
When we’re attractive, we also become more influential, more likable, and more persuasive, and more people will want to befriend us or pursue a romantic relationship with us. But what is it exactly that makes someone so attractive? Well, you don't have to be perfect. Sometimes, it's the "flaws" that
Get 25% off Blinkist Premium and enjoy 2 memberships for the price of 1! Start a free 7-day trial by clicking here: http://blinkist.de/sproutsdeutschland In the summer of 1954, a school bus carrying a group of 12-year-old boys arrived at Robbers Cave State Park in Oklahoma. The boys thought they we
