SEO and articles on alugha – Let´s brush it up

There are billions of sites as well as updates on the Internet. Thanks to search engines like Google, you can optimize many things to be found. Search Engine Optimization (SEO) plays a big role. Thanks to our new updates we were able to improve a great deal at alugha.

And the next round of updates continues!  Besides our actual video platform, multilingualism in other areas is very close to our heart. In the past we used Wordpress to send our messages out to the world, but the time came when we decided to develope our own Blog system. There were just too many things in Wordpress that we – and our other authors – did not need and in the matter of multilingualism it was (and still is)  not what we envisioned. But there are reasons why cool tools like Wordpress and other plugins (which make them what they are in the end) exist. 

Back then we were pretty inexperienced and our SEO was based on PhantomJS. At one time or another Google decided to do something of their own and the developers then ceased their work on the library. Little by little the problems grew and we were not satisfied with the results. As we were undertaking some fixes/optimizations our past inexperience caught up to us. The code was huge,  hard to administrate and optimizations turned out to be more time consuming than we wanted them to be. There and then we decided to begin here.

In the end it became a whole new tool based on Google´s Puppeteer-Library and Headless Chrome,  which did not even have 10% of the size the old code had. Furthermore we have been using Typescript for months where we wanted  to be up to date too, since this is very important to us.

The whole thing applies to our old sites which are based on Angular,  meaning the News/Blog and producer pages. Everything else has been migrating for months to React and will no longer be needed.

What does this mean for our authors that utilize our News/Blog section? The pages will be easily found and are more readable for search engines.

This is what PhantomJS does in a nutshell:

After generating a page with Javascript there is little that the search engine can do with it. The page is basically „empty“ and there is nothing to transmit. Tools like PhantomJS receive these Javascripts and process them into static HTML pages. This code then goes back to the SEO server and is switched to the front of the Javascript generated page – and Google & Co ( all crawlers like Facebook, Twitter … ) which will be provided/transmitted to the static generated pages. This is how traceability works.

For those who need more technical information…Here are some links to this subject:

Headless Chrome

Google - Puppeteer

PhantomJS

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