I started working on my own when I was 14 and learned a lot since then. Made many mistakes, had doubts, got frustrated, was happy, did party, was sad, angry, disillusioned. The awesome Steve Blank video series helped me to sort my vision and myself. I didn't write for you, I did it for me... and you
Steve Blank - Key Resources
Key resources are probably the most elementary resources that determine success or failure. Whether it's a warehouse, developers, patents … there are many factors involved and it's imperative for a business model to keep an eye on them.
When we had the idea for our startup alugha, it was simply a video player that replaced YouTube's on their platform and had several languages ready for the audience. We were father and son and worked in our spare time and from home. We didn't think at all about key resources. I "procured" our resources by doing a daily job (back then still proudly hoTodi). A business plan was not necessary and the resources were our two laptops, which we had anyway. Years later, after getting an investor on board and adding lots of features, the world looked completely different. We first had to decide what we wanted - and in what time frame. This then resulted in what resources we needed for what purpose. Areas such as interface design, server infrastructures, marketing, patent applications were the beginning.
Over time, we hired more employees and more space was needed. At the same time, the range of features and our own aspirations increased - new developers had to be found. These in turn needed desks, chairs, computers, monitors, yes … rooms with everything in them. They had to eat, drink, use the bathroom, so we had to make sure they could do all of that as well. We continued to expand and so the premises became too small; we also needed employees from areas that were previously unthinkable. Translators, press department, voice over speakers … and again more space …
We are in the "fortunate" position of not producing goods for which we need machinery, locksmiths, oils/greases, high voltage power supplies … and many more industrial gadgets, but still we are in a constant "forward" motion as far as our key resources are concerned. The better you plan this from the beginning, the easier it will be to adjust to it. Those who know from the outset that they need a large oil pan will not first cover the floor with 30 cm of reinforced concrete in order to rip it open later. That's how all projects work. Certainly you cannot foresee everything but it is of great benefit to consider as much as possible.
Patents are a small prime example. Anyone who works on their project for a long time and makes it public - even on a smaller scale - will have great problems obtaining a patent for it. But it can get much worse if you did not think about possible patents at an early stage and only researched later, you can lose a lot of money in the end.
No matter what kind of company you want it to be: The key resources are some of the most important success factors!
This article is written by our CEO, Bernd Korz. With his experience as an entrepreneur, he shares his vision about the lessons provided by Steve Blank. Join us every week for a new article on Steve Blank’s lectures.
More information on Steve Blank:
- alugha Videos
- Google Search
- Amazon Books
- Twitter Steve Blank
- Twitter Bernd Korz
More articles by this producer
Those who only point out problems and no solutions do not create value for their customers. Those who only bring solutions and cannot explain where the problem lies will not be able to convince their customers.
The value contribution of a start-up can be seen in different ways. Technological or market-relevant advantages are equally valuable. There are many options for positioning yourself. The only relevant thing is that you define and develop the right value proposition for yourself and offer it to your
Videos by this producer
I decided a few days ago to switch from Firefox to the EDGE from Microsoft completely after I have extensively tested it for three months. Unfortunately my entire AutoFill data has been completely destroyed. I could not find a way to delete them. Even deleting the browser data did not really help me
I took the chance on the 29th of April and have been to McDonald's for the first time since ages to try Vegan TS.. And or course as usual McDonald's should give the Oscar to their food photographer or send a very bad letter to their emplpoyees. The paddy itself is good and well done. Not as good as
Hi everyone, i´m Bernd Korz and this short film called “SANDWICH” is my submission to Google’s ‘Local Guide Summit 2016’. Everything that I do and create, I do and create so with passion and by conviction. I love my life and I love my surroundings. I am very compassionate and like to help people.