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Online marketing, process optimization, Work 4.0, cybersecurity -
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these were among the topics of Germany's largest congress fair, the DIGITAL FUTUREcongress.
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Held for the first time in Darmstadt in 2012, the fair has grown quickly in recent years,
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showcasing the latest digital trends at the Frankfurt exhibition grounds with around 200 exhibitors, 70 presentations and 25 workshops.
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And it's for a very specific clientele.
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DIGITAL FUTUREcongress is aimed at top decision-makers in the SMB sector.
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Medium-sized businesses range from 5, 10 employees to upper medium-sized businesses with 500 or 1000 employees.
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And all these companies now have to or rather want to tackle digital transformation,
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and here we offer a crucial program for this purpose.
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But not only new tools and developments in digitalization are important, as the CEO of the company Incubate told us.
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Our approach is to help companies develop a culture of innovation, which then uses digital, intelligent tools.
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But it's not just digital know-how and the willingness to implement it that are in demand.
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For us, DIGITAL FUTUREcongress is a good opportunity every year to get to know interesting IT companies from Hesse.
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After all, our task as an association is also to bring IT users and providers together and to create a network from which both can benefit.
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Connectivity is not only something that is extremely important to the employers' association Hessenmetall, but also to the online service provider Xing.
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It's just more fun to have a beer or a wine with someone in person than over a virtual network, and it builds very good contacts.
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Conclusion: Digitalization is the future, but only together with the people who control it.