Key takeaways
- alugha at SXSW 2019: meet the alugha team at South by Southwest in Austin, Texas, 8 to 17 March 2019, at the German Pavilion, for the world premiere of the alugha dubbr.
- The booth focus is multilingual and accessible video for media and creative teams: translation and dubbing in many languages, professional subtitles, and audio description from one source video.
- The dubbr makes dubbing simple: a tool that turns translating and recording new audio tracks into one straightforward workflow, opening a new chapter for translation and dubbing.
- One video, many languages: a single alugha embed carries every language track, so creators, studios, and media teams stop maintaining one file per market.
- Accessibility is built in, not bolted on: subtitles and audio description make creative and media content inclusive for every audience. alugha ships this as the default.
- Built for the creative and media crowd: SXSW brings together film, music, and interactive media, and alugha is there for the multilingual delivery conversation.
What alugha brings to SXSW 2019
From 8 to 17 March 2019, South by Southwest takes over Austin, Texas, and alugha is part of it. What started in 1986, when a small group of musicians decided Austin needed a place to meet and exchange ideas, has grown into one of the world’s defining gatherings for film, music, and interactive media. The first event in March 1987 already drew more interest than expected, with 177 showcasing artists across 15 venues, and the numbers have climbed every year since. In 1994 the organizers added Interactive and Film alongside the music program, and three decades after the premiere the show counted 2,085 showcasing artists across 104 locations and stages, with guests up to Barack Obama.
alugha is in Austin to show that a world where everyone can understand each other is within reach, and that it is easier than it has ever been thanks to the alugha dubbr. The team set up at the German Pavilion to give the dubbr its world premiere: a tool that makes translating a video and recording new audio tracks far simpler than the old studio pipeline. For a platform built around multilingual and accessible video, a room full of filmmakers, studios, and media networks is exactly the right place to be.
alugha turns two of media’s hardest distribution problems, language and accessibility, into a single workflow. Creators, dubbing studios, and media teams produce multilingual and accessible video efficiently, then deliver everything from one place instead of juggling separate files per market. The dubbr handles the translation and dubbing step, and the video player carries every language track so one embed serves every audience. That is the idea on show at the booth, and the response on the floor came from politicians, dubbing studios, filmmakers, and media networks alike.
Why multilingual video matters in media and entertainment
A film, a series, or a campaign reaches more people when it speaks their language. Audiences watch longer, trust more, and share further when the story arrives in their own tongue. A single video in one language quietly leaves part of every market behind, and commissioning a separate dub for each region the old way is slow, costly, and hard to keep in sync.
alugha approaches this differently. One video stays the source of truth, and many language tracks are layered onto the same file. Viewers pick their language directly in the player. There is no sprawling file library to maintain, no version drift between markets, and no re-upload when a correction lands. For creators and media teams, that means one source of truth, lower maintenance, and content that travels across markets without a re-edit. The same logic powers business video dubbing that scales global reach without rebuilding each asset.
Accessibility for media: subtitles and audio description
Inclusive video is not a nice-to-have. Accessible content widens who can enjoy a film, a show, or a campaign, and it reaches audiences that one-language media leaves out. The practical question is how to produce accessible media without doubling the workload.
At the booth, alugha shows how accessible subtitles and audio description are produced as part of the normal workflow rather than as an afterthought. Subtitles support viewers who are deaf or hard of hearing, viewers in sound-off environments, and people watching in a second language. Audio description opens the same video to viewers who are blind or have low vision. Both travel with the single multilingual file, so accessibility scales with every language you add.
A side note while we are on this lane: alugha publishes daily updates on LinkedIn on multilingual delivery, dubbing, and accessible video. If that is the cadence your team needs, follow alugha on LinkedIn for the running thread.
What you can see at the alugha booth
Stop by the German Pavilion to see how alugha supports your content from end to end:
- The alugha dubbr: translate and dub a video in one workflow, the tool getting its world premiere at the show.
- Multilingual content: reach international audiences with many language tracks on one video, switchable in the player.
- Accessible media: build inclusive content with professional accessible subtitles and audio description.
- Efficient workflows: tools that save creators and studios time and resources on translation and dubbing.
- GDPR-compliant hosting: GDPR-compliant video hosting in Germany that keeps your content inside an EU data-protection framework.
See it live at the booth and get practical tips from the alugha experts on turning a single video into a multilingual, accessible asset that travels worldwide.
Who SXSW 2019 is for
- Filmmakers and creators: release a film or series in multiple languages with one multilingual video instead of one cut per region.
- Dubbing studios and media networks: speed up translation and dubbing and deliver every language track from one source.
- Press, brands, and decision-makers: see how multilingual, accessible video helps a message cross language barriers efficiently.
Meet alugha CEO Bernd Korz
alugha CEO Bernd Korz is on site to present the dubbr in person and to talk about where translation and dubbing are heading. The booth draws a wide mix of visitors, from media and press to global companies, dubbing studios, and politicians. Among them is Michelle-Jasmin Müntefering (SPD), Minister of State for International Cultural Relations and Education Policy, who tries the dubbr herself and sees a real benefit for Europe in making a message easy to translate and share. On the last day, Bernd also presents alugha to Emily Haber, German Ambassador to the United States since summer 2018, who recognizes how much of a problem language barriers are and how simple the alugha approach is. Bring your questions on multilingual delivery, accessibility, and the future of dubbing, and get a direct read on how the pieces fit together.
Plan your visit to SXSW 2019
SXSW 2019 runs from 8 to 17 March 2019 in Austin, Texas, and alugha is at the German Pavilion for the show. Plan a few minutes for a live walkthrough: bring a video you already use, and the team can show how it becomes multilingual and accessible inside one workflow with the dubbr. For dates, programs, and venue details, see the official SXSW website.
FAQ
When and where is SXSW 2019?
SXSW 2019 runs from 8 to 17 March 2019 in Austin, Texas. You can find alugha at the German Pavilion.
Where can I meet alugha at SXSW 2019?
alugha is at the German Pavilion for the run of the show, 8 to 17 March 2019. The team is there for live demos of the dubbr and questions about multilingual, accessible video.
What is the alugha dubbr shown at SXSW 2019?
The dubbr is the alugha tool getting its world premiere at SXSW 2019. It turns translating a video and recording new audio tracks into one straightforward workflow, so creators and studios can dub content far faster than the traditional pipeline.
What does alugha show at SXSW 2019?
alugha shows multilingual and accessible video for media and creative teams: the dubbr for translation and dubbing, many language tracks on one video, professional subtitles, and audio description, all from a single source file.
How does alugha handle multilingual video?
alugha keeps one source video and layers multiple language tracks onto the same file. Viewers select their language in the player, so a single embed serves every audience. That removes the per-language file library and keeps every version in sync.
Does alugha support accessible video?
Yes. alugha produces professional subtitles and audio description inside the same workflow, so accessible content does not require a separate production. Subtitles and audio description travel with the multilingual file across every language.
Date: 8 to 17 March 2019. Location: German Pavilion, Austin, Texas. More information about the show is on the official SXSW website.
