Key takeaways
- alugha at Global Media Congress 2022: meet the alugha team at the inaugural edition of the media industry congress in Abu Dhabi, 15 to 17 November 2022, Abu Dhabi National Exhibition Centre (ADNEC), Booth H5-A36.
- The booth focus is multilingual and accessible video for the media industry: translations in over 200 languages, professional subtitles, and audio description, produced with alugha Dubbr.
- One video, many languages: a single alugha embed carries every language track, so media companies and broadcasters stop maintaining one file per language and per market.
- Accessibility is built in, not bolted on: subtitles and audio description make programming inclusive and ready for the accessibility expectations media providers increasingly have to meet.
- Hosting is GDPR-compliant and runs in Germany, so data protection and sustainability come without trading away reach. alugha ships this as the default.
- A launch edition built for global connections: the first Global Media Congress brings the media industry together in Abu Dhabi to align, adapt, and reinvent for the new media landscape.
What alugha brings to Global Media Congress 2022
From 15 to 17 November 2022, the first Global Media Congress opens at the Abu Dhabi National Exhibition Centre (ADNEC), and alugha is part of it. Accelerating change across the media industry calls for global thinking, a wider outlook, and real collaboration, and this launch edition is built to bring that together. The alugha team is at Booth H5-A36 to be part of that conversation.
The Global Media Congress is set up to play a key role in connecting media businesses worldwide and to support brand reinvention in a fast-moving media landscape. It brings together broadcasters, publishers, production houses, platforms, and the technology partners that serve them. For a platform built around multilingual and accessible video, there is no better room to be in for a historic first edition.

alugha turns two of the media industry’s hardest distribution problems, language and accessibility, into a single workflow. With alugha Dubbr, broadcasters, publishers, and media teams produce multilingual and accessible video and podcasts efficiently, then deliver everything from one place instead of juggling separate files per language and per region.
Why multilingual video matters in the media industry
Audiences are more international than they have ever been, and viewers stay with content longer when it reaches them in their own language. A single programme in one language quietly leaves part of the audience behind, and producing a separate edit for each territory is slow and expensive. For media companies working against tight release windows, the per-market re-edit is one of the costliest parts of distribution.
alugha approaches this differently. One video stays the source of truth, and many language tracks are layered onto the same file. Viewers pick their language directly in the player, with translations available in over 200 languages. There is no multi-file library to maintain, no version drift between territories, and no re-upload when a correction lands. For media teams, that means one source of truth, lower maintenance, and content that travels across markets without a re-edit. The same logic powers the kind of business video dubbing that scales global reach without scaling the workload.
Accessibility in media: subtitles and audio description
Inclusive programming is not a nice-to-have. Accessible content widens who can watch a video, and it aligns with accessibility expectations that more broadcasters and media providers now have to meet. The practical question is how to produce accessible media without doubling the workload on every title.
At the booth, alugha shows how accessible subtitles and audio description are produced as part of the normal workflow rather than as an afterthought. Subtitles support viewers who are deaf or hard of hearing, viewers in noisy environments, and people watching in a second language. Audio description opens the same programme to viewers who are blind or have low vision. Both travel with the single multilingual file, so accessibility scales with every language you add.
What you can see at the alugha booth
Stop by Booth H5-A36 to see how alugha Dubbr supports your content from end to end:
- Multilingual content: reach international audiences with translations in over 200 languages, switchable in the player.
- Accessible media: build inclusive content with professional accessible subtitles and audio description.
- Efficient workflows: AI-assisted transcription, translation, and voices that save time and resources across a full catalogue.
- Secure, GDPR-compliant hosting: GDPR-compliant video hosting in Germany that sets a standard for data protection and sustainability.
See it live at the booth and get practical tips from the alugha experts on turning a single video into a multilingual, accessible asset.
Who Global Media Congress 2022 is for
- Broadcasters and media companies: localize programming for every territory without rebuilding it per language.
- Publishers and production houses: fold subtitles, dubbing, and audio description into the existing pipeline.
- Enterprises and organizations: communicate internationally and inclusively while meeting GDPR requirements.
Plan your visit to Global Media Congress 2022
Global Media Congress 2022 runs from 15 to 17 November 2022 at the Abu Dhabi National Exhibition Centre (ADNEC), and alugha is at Booth H5-A36 for the full show. Plan a few minutes for a live walkthrough: bring a video you already distribute, and the team can show how it becomes multilingual and accessible inside one workflow. For programme details, registration, and directions, see the official Global Media Congress website.
FAQ
When and where is Global Media Congress 2022?
Global Media Congress 2022 runs from 15 to 17 November 2022 at the Abu Dhabi National Exhibition Centre (ADNEC) in Abu Dhabi. You can find alugha at Booth H5-A36.
Where can I meet alugha at Global Media Congress 2022?
alugha is at Booth H5-A36 for the full run of the show, 15 to 17 November 2022. The team is there for live demos and questions about multilingual, accessible video.
What does alugha show at Global Media Congress 2022?
alugha shows alugha Dubbr for multilingual and accessible video and podcasts: translations in over 200 languages, professional subtitles, audio description, AI-assisted workflows, and GDPR-compliant hosting in Germany.
What is the Global Media Congress?
The Global Media Congress is a media industry event in Abu Dhabi. The 2022 edition was the launch edition, created as a platform to connect media businesses globally and support brand reinvention in the new media landscape.
Does alugha support accessible video for the media industry?
Yes. alugha produces professional subtitles and audio description inside the same workflow, so accessible programming does not require a separate production. Subtitles and audio description travel with the multilingual file across every language.
Is alugha video hosting GDPR-compliant?
Yes. alugha hosts video in Germany with GDPR-compliant infrastructure, so media and enterprise content stays inside an EU data-protection framework.
Date: 15 to 17 November 2022. Location: Abu Dhabi National Exhibition Centre (ADNEC), Abu Dhabi, Booth H5-A36. More information about the congress is on the official Global Media Congress website.



