Steve Blank: What we know now

In some way, every company is a startup at some point. However, a startup is not necessarily a newly founded company.

Read this article in: Deutsch, English, Español

Estimated reading time:1minute

Often, a startup is automatically associated with a software company in Silicon Valley. Anyone who has an idea and shares it with others to put it into practice and ask for advice usually gets the same, probably outdated, advice: write a business plan and develop a strategy and found the company based on said plan. A very detailed business plan will take into account all contingencies. Therefore, you will know everything to build and run your company.

The reality, and especially the one of startups, is completely different. In the beginning, a business plan only needs to take into account the costs incurred to develop a product in the first place and to make it ready for the market. At a certain point (good timing is important), you deal with the next phase. First and foremost, you need to build a prototype and a pre-production model.

Steve Blank’s series consists of several dozen videos about this topic.

Next topic: What we know now - History of the Corporation

This article is written by our CEO, Bernd Korz. With his experience as an entrepreneur, he shares his vision about the lessons provided by Steve Blank. Join us every week for a new article on Steve Blank’s lectures.

 

More information on Steve Blank:

More articles by this producer

Videos by this producer

PODCAST

PositivWoche and what it is all about

Since I was 22 years old, I’ve been self-employed, and I have usually been working in a leading position, mostly as CEO or CVO (or both). I think I could write a book about it, about all the highs and lows. I have learned a lot by myself and from others, about myself and others. There have been very

The McDonald's Big Vegan TS in a short review

I took the chance on the 29th of April and have been to McDonald's for the first time since ages to try Vegan TS.. And or course as usual McDonald's should give the Oscar to their food photographer or send a very bad letter to their emplpoyees. The paddy itself is good and well done. Not as good as