Steve Blank: What we know now

In some way, every company is a startup at some point. However, a startup is not necessarily a newly founded company.

Read this article in: Deutsch, English, Español

Estimated reading time:1minute

Often, a startup is automatically associated with a software company in Silicon Valley. Anyone who has an idea and shares it with others to put it into practice and ask for advice usually gets the same, probably outdated, advice: write a business plan and develop a strategy and found the company based on said plan. A very detailed business plan will take into account all contingencies. Therefore, you will know everything to build and run your company.

The reality, and especially the one of startups, is completely different. In the beginning, a business plan only needs to take into account the costs incurred to develop a product in the first place and to make it ready for the market. At a certain point (good timing is important), you deal with the next phase. First and foremost, you need to build a prototype and a pre-production model.

Steve Blank’s series consists of several dozen videos about this topic.

Next topic: What we know now - History of the Corporation

This article is written by our CEO, Bernd Korz. With his experience as an entrepreneur, he shares his vision about the lessons provided by Steve Blank. Join us every week for a new article on Steve Blank’s lectures.

 

More information on Steve Blank:

More articles by this producer

Videos by this producer

Pono MBD Bariton Ukulele

Zum Verkauf steht eine Pono MBD Baritonukulele. Die MBD habe ich letztes erworben und sie trägt die Seriennummer 2114149. Leicht zu spielen, im gepflegten Zustand. Ich verkaufe sie nur, weil ich darauf maximal 5x gespielt habe, da ich mir eine Pono UL4-2 zugelegt habe. Zum einfach im Koffer liegen i

Trip in the Desert in UAE

What the people in the UAE have achieved in just a few decades is truly impressive. However, this progress has come at a high price, as they have, in many areas, left behind their DNA, their identity, and their true selves. I spent 14 days in the UAE with Rolf Schröder and other amazing people with

Grüße aus Dubai: Digitale Botschaften

In diesem Video sendet unser Sprecher Bernd herzliche Grüße aus Dubai und erklärt, wie wichtig es ist, die Zuschauer und Nutzer in ihrer eigenen Sprache zu erreichen. Obwohl er nicht persönlich an der Digitalwoche in Mailand teilnehmen kann, teilt er seine Gedanken und zeigt, wie man effektiv auf It