Why should a company use videos in the language of their customers?

1. Improve comprehension: If your videos are used in the language of your customers, it will be easier for them to understand the content. Your customers, will have less difficulty following the content and focusing on what you are trying to say. This allows you to communicate your message more effectively.

2. Expand your audience: Use video in your customers' language to reach a wider audience. This allows you to reach out to customers who may not speak or understand another language, allowing you to reach potential customers you wouldn't have reached otherwise.

3. Build trust: When you use videos in your customers' language, you show them that you care about their needs and interests. Your customers will feel like you care about them, which can help build trust in your brand or business.

4. Improve customer engagement: When you use videos in the language of your customers, they feel addressed and understood. This can help you build a stronger bond with your customers and encourage them to make repeat purchases from you or use your services.

Overall, there are many benefits to using videos in your customers' language. They can help expand your audience, build trust and customer loyalty, and communicate your message more effectively.