The principles of persuasion are a set of psychological rules to influence others. In his book "Influence", Robert Cialdini presents 6 main principles: reciprocity, scarcity, authority, consistency, sympathy and consensus. Later, he added a 7th principle: uniformity. Knowing these rules can be helpf
Recent research suggests that some exposure early on to peanut products might be helpful in reducing the risks of later peanut allergies. If you're allergic to peanuts, or have a child that's allergic, you'll know how serious a condition it is. For years, parents have been advised to keep infants
If you play a contact sport like football, or know someone who does, what should you know about concussions and health risks? Not being the most active person around, I asked Doug Martini, a PhD student in the University of Michigan Neurosport Research Laboratory, what he thought it was important t
