Key takeaways
- alugha at DMEXCO 2022: meet the alugha team at Europe’s leading digital marketing and tech event in Cologne, 21 and 22 September 2022, in the Startup Area, Hall 06.1, Space D-051.
- The focus is multilingual and accessible video for marketing: translations in over 200 languages, professional subtitles, and AI-assisted voices, produced with alugha Dubbr.
- One video, every market: a single alugha embed carries every language track, so marketing teams stop shipping one cut per region and keep every campaign in sync.
- Accessibility is built in, not bolted on: subtitles and audio description widen reach and make campaign content inclusive from the first edit.
- Hosting is GDPR-compliant and runs in Germany, so brand and data-protection teams get reach without a compliance trade-off. alugha ships this as the default.
- DMEXCO is where the digital agenda is set, and alugha is there to talk through multilingual delivery, accessibility, and secure video for enterprise marketing.
What alugha brings to DMEXCO 2022
On 21 and 22 September 2022, DMEXCO opens its doors in Cologne, and alugha is part of it. As Europe’s leading digital marketing and tech event, DMEXCO is the central meeting point for decision-makers across the digital economy, marketing, and innovation, and it is exactly the room where a platform built for multilingual, accessible video belongs. You can find the team in the Startup Area, Hall 06.1, at Space D-051.
DMEXCO brings industry leaders, marketing and media professionals, and technology and innovation drivers together in one place to define the digital agenda. It offers a full ecosystem of exhibitions, keynotes, debates, and masterclasses, all focused on digital trends and future business potential. For marketing teams under pressure to reach more markets without multiplying production costs, that is a conversation worth having in person.
alugha turns two of marketing’s hardest distribution problems, language and accessibility, into a single workflow. With alugha Dubbr, brands and agencies produce multilingual and accessible video efficiently, then deliver everything from one place instead of maintaining a separate file for every region and every language.
Why multilingual video matters in marketing
Audiences convert better when a campaign speaks their language. Viewers watch longer, trust more, and act sooner when video reaches them in their native tongue, and a single-language asset quietly leaves most of an international market on the table. The usual fix, commissioning a separate edit per region, is slow, expensive, and hard to keep consistent once a brand operates across a dozen markets.
alugha approaches this differently. One video stays the source of truth, and many language tracks are layered onto the same file. Viewers pick their language directly in the player, with translations available in over 200 languages. There is no per-market file library to maintain, no version drift between regions, and no re-upload when a campaign correction lands. For marketing teams, that means faster localization, lower production overhead, and creative that travels across markets without a re-edit. The same logic powers business video dubbing that scales global marketing impact.
Accessibility in marketing: subtitles and audio description
Accessible campaigns reach more people, and building accessibility in early is far easier than retrofitting it later. The practical question for marketing teams is how to produce accessible video without doubling the workload on every asset. Done right, inclusion and reach move in the same direction rather than competing for budget.
At DMEXCO, alugha shows how accessible subtitles and audio description are produced as part of the normal workflow rather than as an afterthought. Subtitles support viewers who are deaf or hard of hearing, viewers watching with the sound off in a feed, and people consuming content in a second language. Audio description opens the same video to viewers who are blind or have low vision. Both travel with the single multilingual file, so accessibility scales with every language a brand adds.
What you can see at the alugha booth
Stop by the Startup Area, Hall 06.1, Space D-051 to see how alugha Dubbr supports a marketing video from end to end:
- Multilingual content: reach international audiences with translations in over 200 languages, switchable in the player.
- Accessible media: build inclusive campaigns with professional accessible subtitles and audio description.
- Efficient workflows: AI-assisted transcription, translation, and voices that save time and budget across every market.
- GDPR-compliant green hosting: GDPR-compliant video hosting in Germany that sets a standard for data protection and sustainability.
See it live and get practical tips from the alugha experts on turning a single campaign video into a multilingual, accessible asset that ships to every market at once.
Who DMEXCO 2022 is for
- Brands and marketing teams: launch campaigns in many languages from one asset, without rebuilding each cut per region.
- Agencies and media professionals: deliver localized, accessible video to clients faster and keep every market version in sync.
- Enterprises and technology leaders: communicate internationally and inclusively while keeping video inside a GDPR-compliant framework.
Plan your visit to DMEXCO 2022
DMEXCO 2022 runs on 21 and 22 September 2022 at Koelnmesse, Messeplatz 1, in Cologne. The Bundesverband Digitale Wirtschaft (BVDW), with the special participation of the Online-Vermarkterkreis (OVK), is the conceptual and professional sponsor of DMEXCO and owner of the brand, and the event is organized by Koelnmesse. Plan a few minutes for a live walkthrough at the alugha stand in the Startup Area, Hall 06.1, Space D-051: bring a campaign video you already use, and the team can show how it becomes multilingual and accessible inside one workflow. For the programme, tickets, and directions, see the official DMEXCO website.
FAQ
When and where is DMEXCO 2022?
DMEXCO 2022 runs on 21 and 22 September 2022 at Koelnmesse, Messeplatz 1, in Cologne. It is Europe’s leading digital marketing and tech event.
Where can I meet alugha at DMEXCO 2022?
alugha is at DMEXCO 2022 in Cologne on 21 and 22 September 2022, in the Startup Area, Hall 06.1, Space D-051. The team is on site for live demos and questions about multilingual, accessible, and GDPR-compliant video for marketing.
What does alugha show at DMEXCO 2022?
alugha shows alugha Dubbr for multilingual and accessible video: translations in over 200 languages, professional subtitles, audio description, AI-assisted workflows, and GDPR-compliant hosting in Germany.
How does alugha handle multilingual video for marketing?
alugha keeps one source video and layers multiple language tracks onto the same file. Viewers select their language in the player, so a single embed serves every market. That removes the per-region file library and keeps every campaign version in sync.
Does alugha support accessible video for campaigns?
Yes. alugha produces professional subtitles and audio description inside the same workflow, so accessible campaign content does not require a separate production. Subtitles and audio description travel with the multilingual file across every language.
Is alugha video hosting GDPR-compliant?
Yes. alugha hosts video in Germany with GDPR-compliant infrastructure, so marketing and enterprise content stays inside an EU data-protection framework.
Date: 21 and 22 September 2022. Location: Koelnmesse, Messeplatz 1, Cologne, Startup Area, Hall 06.1, Space D-051. More information about the event is on the official DMEXCO website.
