Key takeaways
- alugha at content convention 2022: meet the alugha team at the Content Convention in Mainz on 17 November 2022, HALLE 45, where alugha is part of the day that puts the spotlight on new content, new channels, and new technologies.
- The fourth edition runs under the motto THE NEW. THE NOW. THE NEXT.: eight hours of programme across three tracks, with more than 40 national and international speakers on the content hot topics of the day.
- The booth focus is multilingual and accessible video for content teams: translations in over 200 languages, professional subtitles, and audio description, produced with alugha Dubbr.
- One video, many languages: a single alugha embed carries every language track, so media and content teams stop maintaining one file per language.
- Hosting is GDPR-compliant and runs in Germany, so data protection and sustainability come without trading away reach. alugha ships this as the default.
- The agenda looks ahead: media freedom in Europe, the future of journalism, virtual avatars and the machine learning behind them, Web3 and the metaverse, AR storytelling, content authenticity, and Camera2Cloud.
What alugha brings to Content Convention 2022
On 17 November 2022, the Content Convention in Mainz opens its doors again, and alugha is in the middle of it. For the fourth time, the day puts the spotlight on new content, new channels, and new technologies in HALLE 45, with alugha on hand to show how a single video reaches every audience.
The Content Convention is the meeting point for the people who make content: producers, broadcasters, creators, marketers, and the technology partners around them. This fourth edition runs under the motto THE NEW. THE NOW. THE NEXT., with eight hours of programme across three tracks and more than 40 national and international speakers on the content hot topics, trends, and debates of the day. For a platform built around multilingual and accessible video, there is no better room to be in.
alugha turns two of every content team’s hardest distribution problems, language and accessibility, into a single workflow. With alugha Dubbr, media companies, agencies, and creators produce multilingual and accessible video and podcasts efficiently, then deliver everything from one place instead of juggling separate files per language.
Why multilingual video matters in media and content
Audiences are more international than ever, and the line between a sender and a receiver keeps blurring. Viewers watch more, stay engaged longer, and share more when content reaches them in their own language. A single video in one language quietly leaves part of every audience behind, and producing a separate edit for each market is slow and expensive.
alugha approaches this differently. One video stays the source of truth, and many language tracks are layered onto the same file. Viewers pick their language directly in the player, with translations available in over 200 languages. There is no twelve-file library to maintain, no version drift between markets, and no re-upload when a correction lands. For content and marketing teams, that means lower maintenance and reach across markets without a re-edit. The same logic powers business video dubbing that scales global marketing impact.
Accessibility for content: subtitles and audio description
Inclusive content is not a nice-to-have. Accessible video widens who can watch and engage, and it aligns with European accessibility expectations that more media and content providers now have to meet. The practical question is how to produce accessible media without doubling the workload.
At the booth, alugha shows how accessible subtitles and audio description are produced as part of the normal workflow rather than as an afterthought. Subtitles support viewers who are deaf or hard of hearing, viewers in sound-off feeds, and people following along in a second language. Audio description opens the same video to viewers who are blind or have low vision. Both travel with the single multilingual file, so accessibility scales with every language you add.
A side note while we are on this lane: alugha publishes daily updates on LinkedIn, from multilingual delivery patterns to accessibility expectations and media-workflow notes. If that is the cadence your team needs, follow alugha on LinkedIn for the running thread.
What you can see at the alugha booth
Stop by the alugha booth in HALLE 45 to see how alugha Dubbr supports your content from end to end:
- Multilingual content: reach international audiences with translations in over 200 languages, switchable in the player.
- Accessible media: build inclusive content with professional accessible subtitles and audio description.
- Efficient workflows: AI-assisted transcription, translation, and voices that save time and resources.
- GDPR-compliant green hosting: GDPR-compliant video hosting in Germany that sets a standard for data protection and sustainability.
See it live at the booth and get practical tips from the alugha experts on turning a single video into a multilingual, accessible asset.
Who Content Convention 2022 is for
- Producers and broadcasters: reach wider audiences with multilingual, accessible video from a single source.
- Creators and agencies: localize content for new markets without rebuilding it per language.
- Marketing and communications teams: communicate internationally and inclusively while meeting GDPR requirements.
The themes on stage at Content Convention 2022
Networking, masterclass deep-talks, and pure inspiration are built to make complex topics easier to grasp on the way to media competence 3.0. The programme asks where the freedom of the media in Europe stands, what the future of journalism looks like, and how virtual avatars and the machine learning behind them change production. It follows the wild ride of Web3, the metaverse, and the NFT hype, with deep dives into AR storytelling, content authenticity, Camera2Cloud, and how creators organize their day.
Multilingual delivery sits underneath almost all of it. Whether a story travels as journalism, a creator format, or a branded series, reaching an international audience means speaking more than one language and staying accessible while doing it. That is the practical layer alugha brings to the conversation, and the team is at the booth to talk it through.
Plan your visit to Content Convention 2022
The Content Convention runs on 17 November 2022 in HALLE 45, Hauptstraße 17-19, 55120 Mainz, and you can find alugha at its booth in Hall 45. Plan a few minutes for a live walkthrough: bring a video you already use, and the team can show how it becomes multilingual and accessible inside one workflow. For the full programme, tickets, and directions, see the official Content Convention website.
FAQ
When and where is Content Convention 2022?
The Content Convention takes place on 17 November 2022 in HALLE 45, Hauptstraße 17-19, 55120 Mainz. It is the fourth edition, with eight hours of programme across three tracks.
Where can I meet alugha at content convention 2022?
alugha is at its booth in Hall 45 for the day. The team is there for live demos and questions about multilingual, accessible video.
What does alugha show at content convention 2022?
alugha shows alugha Dubbr for multilingual and accessible video and podcasts: translations in over 200 languages, professional subtitles, audio description, AI-assisted workflows, and GDPR-compliant hosting in Germany.
What is the motto of Content Convention 2022?
The fourth edition runs under the motto THE NEW. THE NOW. THE NEXT., with more than 40 national and international speakers on content, new channels, and new technologies.
How does alugha handle multilingual video for content teams?
alugha keeps one source video and layers multiple language tracks onto the same file. Viewers select their language in the player, so a single embed serves every market. That removes the per-language file library and keeps every version in sync.
Is alugha video hosting GDPR-compliant?
Yes. alugha hosts video in Germany with GDPR-compliant infrastructure, so media and enterprise content stays inside an EU data-protection framework.
Date: 17 November 2022. Location: HALLE 45, Hauptstraße 17-19, 55120 Mainz. More information about the event is on the official Content Convention website.
