Audi and FCB going into the future together - Hildegard Wortmann
"Audi and FC Bayern Munich are moving into the future together: The two premium brands have formed a strong team since 2002 and have extended their partnership until 2029 and expanded its content. Audi is the exclusive automotive partner. The focus for the next decade is to be on strategic cooperation in the areas of innovative marketing and electrification. Clear sign: All the record champion's licensed players will receive a purely electric Audi e-tron in 2020. The partnership between Audi and FC Bayern Munich is a success story: since 2002, the brand with the four rings has been on the side of Germany's most successful football club, and since 2011 Audi has also been a shareholder in FC Bayern Munich AG. Joint events and initiatives filled the cooperation with life. The Audi Cup, which was held for the sixth time in the Allianz Arena in 2019, is one of the top-class European preparatory tournaments.
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