Discover why the UK construction sector struggles with innovation compared to manufacturing and services. This insightful video breaks down the unique challenges construction firms face, such as immobile projects, uncertain demand, fragmented teams, and the predominance of small firms. Using data from the UK Innovation Survey, researchers reveal that construction is the least innovative sector, especially among smaller companies. Key barriers include a shortage of skilled staff, limited research and development, and a focus on local markets. The biggest hurdle? A market that simply doesn’t demand innovation. Unlike high-tech industries driven by global competition and constant improvement, many construction firms operate in isolated local bubbles. But there’s hope! By learning from service industries and adopting smarter, integrated practices, the construction sector can break free from this cycle. It’s time to build innovation into every brick. This video is based on the study "Last Among Equals" by Rye, Stein, Salter, and Gann, published in Construction Management and Economics. Tune in to learn more and get inspired to drive change in construction innovation.