Video Marketing ROI: How to Measure the True Return in 4 Steps

Video marketing ROI in 4 steps: set a clear goal, pick the right metrics and KPIs, track with Google Analytics and UTM links, then calculate your true ROI. Measuring the impact of your video content is easier than you might think. AJI Media shows a simple step-by-step method to calculate the true return on investment of your video marketing. What you will learn: - Define a clear goal: awareness, leads or sales, and know what it is worth to you - Choose the video metrics to track and set KPIs for each metric - Track video engagement on your website, social media, email and messaging with Google Analytics, Google Tag Manager and UTM links - Add up the value of all video conversions, subtract your production and promotion costs: that is your true ROI Chapters: 00:00 Introduction 00:12 Define a clear and compelling goal 00:26 Determine video metrics and KPIs 00:39 Set up your tracking tools 01:02 Calculate the true ROI of your video content Source and licence: Original title: How To Measure the True ROI of Your Video Marketing Creator: AJI Media Original video: https://www.youtube.com/watch?v=43b3bkRD8GQ Licence: Creative Commons Attribution (CC BY) https://creativecommons.org/licenses/by/3.0/ Changes by alugha: title and description adapted, transcript translated into German, French, Spanish and Polish. Video and audio unchanged. Make your videos multilingual, GDPR-compliant and hosted in the EU: https://alugha.com/cms/full-service/ Follow alugha: LinkedIn: https://www.linkedin.com/company/alugha-gmbh Instagram: https://instagram.com/alugha_com Facebook: https://www.facebook.com/alughaofficial Mastodon: https://rheinneckar.social/@alugha Bluesky: https://bsky.app/profile/alugha.com

LicenseCreative Commons Attribution