Video Marketing Strategy: The 3 Goals Every Video Needs

Video marketing strategy in 3 minutes: give every video one key message and one clear goal. Teach, inspire or inform your audience, with real examples. The script is the backbone of every video marketing project. Boxset Media explains why each video needs one key message, and how to match your video to one of three goals: teach, inspire or inform. What you will learn: - Teach: step-by-step guides, unboxing videos, app and software walkthroughs, internal training and health and safety videos - Inspire: get viewers to buy, upgrade, switch supplier or call you. Use emotion, also for charities and fundraising - Inform: welcome and onboarding videos for new employees that save management time - Align script, filming, editing, graphics and video length with one goal Chapters: 00:00 The script and one key message 00:30 Define the goal of your video marketing campaign 00:44 Goal 1: Teach your audience 01:36 Goal 2: Inspire your audience 02:19 Goal 3: Inform your audience 02:57 Combine goals and align every element Source and licence: Original title: A Complete Video Marketing Strategy In 3 Minutes Creator: Boxset Media Ltd Original video: https://www.youtube.com/watch?v=sHdtIwpMpNw Licence: Creative Commons Attribution (CC BY) https://creativecommons.org/licenses/by/3.0/ Changes by alugha: title and description adapted, transcript translated into German, French, Spanish and Polish. Video and audio unchanged. Boxset Media: https://boxsetmedia.co.uk/ Instagram: https://www.instagram.com/boxsetmedia/ Facebook: https://www.facebook.com/boxsetmedia/ Make your videos multilingual, GDPR-compliant and hosted in the EU: https://alugha.com/cms/full-service/ Follow alugha: LinkedIn: https://www.linkedin.com/company/alugha-gmbh Instagram: https://instagram.com/alugha_com Facebook: https://www.facebook.com/alughaofficial Mastodon: https://rheinneckar.social/@alugha Bluesky: https://bsky.app/profile/alugha.com

LicenseCreative Commons Attribution