For more Science Videos: https://lt.org/ * Customer-company relationships are increasingly conducted via internet-based technologies. In this video, LENA STEINHOFF explains her work towards developing a theoretically grounded and managerially relevant framework for managing customer relationships online. * Focusing on current business practices and extant research, Steinhoff identifies five aspects that distinguish the online customer-firm relationship from its offline counterpart. Suggesting that companies will only reap the full benefits of online relationship marketing if they pay attention to its inherent risks, Steinhoff calls for further research into the opportunities and challenges presented by emergent technologies like artificial intelligence and augmented reality. * Lena Steinhoff is an Assistant Professor of Service Management at the University of Rostock and a Research Fellow of the Sales and Marketing Strategy (SAMS) Institute. More on Lena Steinhoff's research: https://www.bwl.uni-rostock.de/institut/junior-seniorprofessuren/juniorprofessur-fuer-abwl-dienstleistungsmanagement-prof-dr-lena-steinhoff/ This LT Publication is divided into the following chapters: 0:00 Question 1:16 Method 3:27 Findings 5:36 Relevance 7:08 Outlook
For more Science Videos: https://lt.org/ * Rather than referring to laws written and developed by the state, judges in Saudi Arabia largely rely on Islamic jurisprudence and the interpretation of sacred texts. In this video, DOMINIK KRELL explores how legal reform can occur in these circumstances.
For more Science Videos: https://lt.org/ * Different factors influence how households invest their savings. In this video, CHRISTIAN ZIMPELMANN explores the role that subjective beliefs about the stock market play in household investment decisions. * Gathering data on stock holdings in the Netherl
For more Science Videos: https://lt.org/ * Individuals and governments often do not have as much time or experience as they would like when they need to make a decision. In this video, SARAH AUSTER explores the mechanism by which such decisions are made. * Building a game theoretical model that dr
