For more Science Videos: https://lt.org/ * Customer-company relationships are increasingly conducted via internet-based technologies. In this video, LENA STEINHOFF explains her work towards developing a theoretically grounded and managerially relevant framework for managing customer relationships online. * Focusing on current business practices and extant research, Steinhoff identifies five aspects that distinguish the online customer-firm relationship from its offline counterpart. Suggesting that companies will only reap the full benefits of online relationship marketing if they pay attention to its inherent risks, Steinhoff calls for further research into the opportunities and challenges presented by emergent technologies like artificial intelligence and augmented reality. * Lena Steinhoff is an Assistant Professor of Service Management at the University of Rostock and a Research Fellow of the Sales and Marketing Strategy (SAMS) Institute. More on Lena Steinhoff's research: https://www.bwl.uni-rostock.de/institut/junior-seniorprofessuren/juniorprofessur-fuer-abwl-dienstleistungsmanagement-prof-dr-lena-steinhoff/ This LT Publication is divided into the following chapters: 0:00 Question 1:16 Method 3:27 Findings 5:36 Relevance 7:08 Outlook
For more Science Videos: https://lt.org/ * Vinyl or analog records have experienced a tremendous upsurge in popularity over the last decade. In this video, DOMINIK BARTMANSKI analyzes the reasons underlying vinyl’s resurgence in an age where digital music seemed destined to wipe it out. * Employing
For more Science Videos: https://lt.org/ * It has been heretofore understood that patterns of cloudiness are controlled by large scale weather systems. In this video, BJORN STEVENS challenges this orthodoxy, arguing that small and intermediate scales of motion play a key role in determining the Eart
For more Science Videos: https://lt.org/ * Massive algae blooms appear in spring in certain bodies of water only to vanish within a number of weeks. In this video, BERNHARD M. FUCHS analyzes the degradation of such algae, exploring which organisms are involved and what they actually do. * Employing
