Forecast Video Marketing ROI: Get Your Video Budget Approved

Forecast the ROI of any video in 3 steps: assign a value to your goal, set safe KPIs and calculate the return. Get your video budget approved. Leadership will not approve the budget for your next video? AJI Media shows how to forecast the ROI of any video, so your project gets the green light and goes into production. What you will learn: - Step 1: assign a tangible value to your goal, such as product price, lead value or customer lifetime value - Step 2: set measurable KPIs. Example: 125,000 people reached, 15% view rate and 2% conversion rate result in 375 sales - Step 3: multiply conversions by their value and subtract production and promotion costs - Use safe KPIs that are easy to reach to win internal buy-in Chapters: 00:00 Introduction 00:15 Step 1: assign a value to your goal 00:32 Step 2: set your KPIs 00:39 Video KPI example 01:15 Step 3: calculate your ROI 01:30 Use safe KPIs 01:39 Benefits of forecasting ROI Source and licence: Original title: How to Forecast the ROI of Your Video Marketing Creator: AJI Media Original video: https://www.youtube.com/watch?v=QXmGKP1OPyE Licence: Creative Commons Attribution (CC BY) https://creativecommons.org/licenses/by/3.0/ Changes by alugha: title and description adapted, transcript translated into German, French, Spanish and Polish. Video and audio unchanged. Make your videos multilingual, GDPR-compliant and hosted in the EU: https://alugha.com/cms/full-service/ Follow alugha: LinkedIn: https://www.linkedin.com/company/alugha-gmbh Instagram: https://instagram.com/alugha_com Facebook: https://www.facebook.com/alughaofficial Mastodon: https://rheinneckar.social/@alugha Bluesky: https://bsky.app/profile/alugha.com

LicenseCreative Commons Attribution