What have feelings got to do with risk?

Risk is not just a number -- it also involves how we feel about things. This week Risk Bites introduces Dr. Brian Zikmund-Fisher, who will be talking more in future videos about how we perceive and feel about risk, and what this means about the risk decisions we make. This week's Risk Bites team: Brian Zikmund-Fisher (narration and animation) David Faulkner (post-production) Andrew Maynard (all the other stuff) Risk Bites is supported by: University of Michigan School of Public Health. http://www.sph.umich.edu/ University of Michigan Risk Science Center. http://umriskcenter.org Risk Bites is your guide to making sense of risk. We cover everything from understanding and balancing the risks and benefits of everyday products, to health science more broadly, to the potential impacts of emerging technologies, to making sense of risk perception. If you enjoy our videos, please subscribe, and spread the word! #Risk #communication #emotion Click here to see more videos: https://alugha.com/RiskBites 

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More videos by this producer

Ten ways water can kill

A tongue in cheek look at the potential dangers associated with water - that at the same time sets the scene for some rather intriguing future videos on risk and safety. For more information see http://riskbites.org/2012/08/16/ten-ways-water-can-kill/ Water, ice, steam, risk, health, science, safe

Is sitting around too much bad for you?

Could the simple act of sitting around on our backsides for too long be bad for our health? Quite possibly! This week's Risk Bites team: David Faulkner (Script, post-production) Andrew Maynard (all the other stuff) Click here to see more videos: https://alugha.com/RiskBites  Sources: Healy, Gen