The way we consume videos has changed radically. The smartphone has become our go-to source for entertainment and information and that means one thing above all: think vertical.
At alugha, we don’t just watch trends, we help shape them, in our own unique way. That’s why we’re incredibly excited to introduce our latest feature: alugha Verticals.
Vertical Is the New Widescreen
You know it from TikTok, Instagram Reels, or YouTube Shorts: your thumb swipes up and the next video starts instantly. We’ve now integrated that same intuitive, seamless experience natively into alugha.
When you upload or watch a vertical (9:16) video on alugha, our system detects it automatically. The player adapts right away and delivers the full “vertical experience”:
- Smart sidebar: All key interaction elements are positioned on the right-hand side.
- Swipe & scroll: Seamlessly scroll through content.
- Mobile first: A huge improvement for smartphone playback. No more rotating your phone, just hit play and enjoy.
More Than Just “Shorts”: The Full alugha Power
While other platforms often treat verticals as quick bite-sized entertainment, we take it a crucial step further. A “Vertical” on alugha isn’t just a video in portrait format. It’s a fully featured alugha video.
That means all the functions that make alugha unique worldwide are available for Verticals too:
- Auto language detection: The video starts automatically in the browser’s language. Viewers don’t have to change a thing and your content meets them instantly in their native language.
- Multilinguality: Your Vertical can be made available in 200+ languages with dubbing and subtitles.
- True accessibility: We leave no one out. Even in vertical format, your content remains accessible to everyone with accessible subtitles, audio description, and closed captions.
- Everything in one file: No ten different uploads for ten languages. One video, all languages, one player.
Why YouTube or TikTok?
Honestly! Why hand your data and content over to major US or Chinese corporations when there’s a real alternative?
With alugha, you choose data sovereignty from Germany. We offer the same user experience, many more modern features, especially for accessibility and at least as much fun scrolling through content, with the peace of mind that your data is secure and hosted here in Germany.
alugha Verticals: The Secure, Multilingual Alternative to TikTok & YouTube Shorts (Hosted in Germany)
With the new Verticals, we’re closing the gap between professional, multilingual video hosting technology and modern mobile viewing habits. Try it out and upload your first Vertical and experience just how versatile portrait videos can be when they speak the language of the whole world.
alugha – Every Video, Every Language. And now: Every Format.
FAQ: alugha Verticals – The Next Level
Q: What exactly are “alugha Verticals”? A: Think of the swipeable experience of TikTok or Instagram Reels, but secure, professional, and directly in the browser. They are portrait-format videos (9:16) that our system automatically detects. The player instantly adapts, placing the “Smart Sidebar” controls perfectly within reach.
Q: Do Verticals support multiple languages? A: Absolutely. That’s the game-changer. Unlike other platforms, an alugha Vertical is a fully-featured alugha video. It starts automatically in the browser’s language. One video file, available in 200+ languages with dubbing and subtitles.
Q: Why use alugha instead of TikTok or YouTube Shorts? A: It comes down to Data Sovereignty and Accessibility. With alugha, your data is hosted securely in Germany, not handed over to US or Chinese tech giants. Plus, we offer features they often skip: true accessibility with Audio Description (AD) and Closed Captions (CC), even in vertical format.
Q: Do I need to upload a separate file for every language? A: Never. We streamline your workflow. You upload one single video file and add all audio and subtitle tracks via the alugha dubbr. The player handles the rest, keeping your content organized and efficient.
Q: Are Verticals accessible? A: Yes, 100%. We don’t compromise on inclusion just because the format changed. Verticals support our full range of accessibility tools: Audio Description, Closed Captions, and accessible subtitles. You reach everyone, everywhere.
Q: Do viewers need an app to watch? A: No. That is the beauty of it. alugha Verticals run natively in any mobile browser. Whether via a link or a Smart QR Code, the content starts immediately and no app download required.



