The Measurement Conundrum - Or, the problem with being able to measure everything!

Measurement technologies are getting increasingly sensitive -- but what does it mean for risk when we can measure the smallest amount of a substance in the stuff we eat, drink and breathe? Note: In talking about the hypothetical risk from the hypothetical substance Greensave, the video talks about the risk of cancer associated with exposure. Even though this is a made-up scenario (Greensave doesn't exist), this is technically the *excess risk above background* that would be associated with drinking water contaminated with Greensave. This week's Risk Bites team: David Faulkner (post-production) Andrew Maynard (all the other stuff) Click here to see more videos:

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23andMe, FDA and DNA health profiling

Are companies that provide direct-to-consumer information on their personal genome -- including genetic susceptibility to disease -- creating new health risks that need to be regulated? On November 22 2013, the US Food and Drug Administration requested that the personalized DNA analysis company 23a