A B2B Christmas that comes true thanks to AI

Just as Santa Claus visits all children around the world in one night, B2B merchants can also stay competitive, reach their target audiences worldwide in record time, and inspire them with information in their respective languages, all thanks to real technology powered by artificial intelligence.

Although this year's Christmas season should ideally make cash registers ring, many people still stick to their savings measures - even when it comes to gifts. This trend is reflected in the current nationwide survey by eBay Ads. For retailers, this situation presents a clear reality: the competition for customers will be even more intense in 2023. However, those aiming for a successful conclusion to this year's Christmas season should take early measures to stand out from the competition. For online store operators, meeting the increasing demands of demanding customers is a challenge. Therefore, it is worth putting on the boots of Santa Claus, taking a big step towards international customer acquisition, and securing a place on the wish lists of international buyers. This is best achieved through Christmas campaigns written in the respective national language.

Sparkling communication during Christmas: Enchanting new target groups

An innovative method to successfully and efficiently boost Christmas business is automated translations, especially for promotional videos, particularly for online retailers operating at the European or global level. Unfortunately, some companies execute their Christmas campaigns solely in German and English, despite knowing that around 20 million people in Germany alone do not speak German as their native language. In doing so, they are missing out on valuable opportunities. The appeal of an attractive ad in the respective native language is many times stronger. Hardly any other time of the year offers such a great chance to tap into new target groups and explore new markets as the Christmas season, characterized by consumer joy and willingness to buy.

Mastering over 200 languages with ease

Unleashing the power of multilingual Christmas campaigns reveals immense potential to expand existing content and reach new target groups. With more than 7,000 languages and dialects spoken worldwide, B2B retailers are entering the stage of a true marketing revolution. Imagine if your Christmas campaign could shine in 150 languages - without manual effort? With the help of artificial intelligence, this can no longer be an unattainable vision but becomes a gift that B2B companies can give themselves. Neural machine translation (NMT) enables real-time capture of text and audio information, transforming it into the desired target language. Using an intelligent platform, your Christmas campaign can be translated into various languages in no time. In this way, B2B companies successfully follow in the footsteps of Santa Claus in terms of speed and customer orientation.

Fulfilling all wishes once a year

Video and audio content, in particular, are highly popular for Christmas marketing campaigns and ads. Even when conducting an email marketing campaign during the Advent season, companies benefit from intelligent translation solutions or personalized links that lead recipients directly to a multilingual or native language landing page. By skillfully combining AI solutions, a wealth of language tracks can be united in a single piece of content. These technologies also ensure that the content is optimally displayed on all devices. This is achieved by uploading, encoding, and converting video or audio files into various formats - as compact as possible but with the highest quality. Additionally, the addition of subtitles provides support for understanding in noisy environments or for people with hearing impairments.

Click rates instead of wish lists

Instead of waiting for explicit wishes from the target audience, companies receive valuable feedback on which content is consumed in which languages, directly through viewable click rates. This way, they discover where the interest is particularly high. B2B retailers who grant global audiences access to their content practically receive an organic market study on the preferred content and languages of their target groups. This knowledge enables more targeted design of future campaigns and an even more individual targeting of lucrative business areas. Personal and emotional messages generate a significant number of clicks and viral effects, especially during the Christmas season.

Innovation gives wings to a traditional occasion

Few B2B companies are willing to engage translation offices permanently to ensure multilingual visibility. Even for a single Christmas campaign, the costs quickly surpass the possibilities for many companies. Every Christmas message, whether in the form of videos, audio, or text, can be easily internationalized in no time. Various AI solutions, whether as stand-alone tools or powerful platforms, transform existing content into versatile and powerful advertising materials: from quick "to-go" solutions for translation, copywriting, synchronization, or subtitling to integrated, data-secure platforms that also enable hosting of the content, the variety of tools has exponentially increased in recent years. However, when searching for the optimal solution, it is advisable to look behind the scenes: AI that has been trained for many years offers significantly higher language and text quality. Providers that operate their servers in Germany ensure increased data protection. It is also advisable to check whether AI providers use renewable energy sources in terms of sustainability.

Inspiring globally

To remain competitive this year, it is advisable to be inspired by Santa Claus and think globally. Expanding into foreign markets and targeting audiences in different languages can give a significant boost to this year's Christmas business. Additionally, the Christmas season offers an excellent opportunity to look beyond one's own borders with multilingual campaigns and spread festive sparkle in new customer segments.

The future of content: Accessibility as a driving innovation

The requirements of public broadcasters regarding accessible subtitles and audio descriptions provide a glimpse into the standards that will apply to audio and video content in the future. By taking the opportunity at the end of the year and aiming for the highest standards when expanding their content, companies are already preparing for future challenges. State-of-the-art AI solutions precisely meet these requirements and automate this process with the highest quality.