Key challenges in solution selection
The main challenges lay in the need to find a fast and professional solution for translating corporate videos. Initially, Cohu considered hiring a traditional translation agency to create subtitles but quickly realized that this process was extremely complicated and time-consuming. The complexity of the technical and financial content required not only precise translations but also a solution that retained the nuance and context of the original messages. Additionally, the company needed a solution that went beyond mere subtitling and offered professional voice-over capabilities to maximize employee understanding and engagement.
The decision for alugha
The discovery of alugha came from a colleague’s recommendation after initial plans with traditional translation agencies had failed. Stefan Nikolaus, Director HR Europe at Cohu, immediately recognized that alugha was exactly what the company needed. The evaluation revealed several key advantages:
– Online Video Translation: alugha offered a fully digital solution for fast video translations without complicated external processes.
– Voice-Over Functionality: The ability to create professional voice recordings went beyond simple subtitling.
– User-Friendliness: The platform proved to be surprisingly easy to use, contrary to initial fears about its complexity.
– Speed and Professionalism: Fast turnaround times with simultaneously high-quality results.
– Continuous Improvement: The system learns and improves with each video, correcting initial pronunciation errors.
Implementation
The implementation of alugha for Cohu’s quarterly business updates was smooth and efficient. The company began with a pilot test, in which selected videos from the U.S. parent company were provided with German voice-overs. The technical and financial content, which had previously been difficult for German-speaking employees to understand, was now delivered with a professional German translation and natural-sounding voice recordings. The alugha team supported Cohu throughout the entire implementation process, ensuring seamless integration into the company’s existing communication channels.
Results and added value
The implementation of alugha brought Cohu significant improvements in internal communication:
– Improved Comprehensibility: Complex technical and financial topics became fully accessible to German-speaking employees.
– Strengthened International Communication: Communication between the U.S. and Germany was significantly improved.
– Positive Employee Feedback: A survey conducted after the pilot test revealed very positive feedback from employees.
– Increased Engagement: Employees showed greater interest in and understanding of company information.
– Continuous Quality Improvement: The system improved with each video, automatically correcting initial pronunciation errors.
– Professional Presentation: The high quality of the voice-overs enhanced the professional impact of the corporate communications.
Conclusion and outlook
Cohu is extremely satisfied with alugha’s performance and plans to expand the use of the platform for additional communication content. The solution has proven to be a strategic enabler for international collaboration and contributes significantly to strengthening the corporate culture. The speed and professionalism of alugha have exceeded original expectations and demonstrate that modern technology can elegantly solve complex translation challenges. The continuous learning and improvement of the platform promise even better results for future projects.
