Summer is a dangerous time for young drivers with fatalities on the road rising between July and September. A study from Ford found that many young drivers admit they drive more safely with parents or grandparents in the car. Introducing “Blown Ups: the inflatable grown up” a fictional product triggered by risky driving behaviour, designed to remind young drivers to obey traffic laws.
Blown Ups aren’t really available, but that’s no reason to drive like a dummy. Instead, young drivers can take a free Ford Driving Skills For Life course by visiting https://www.forddsfl.com for free online tutorials and news about training events taking place across Europe*.
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