Discover how the future of innovation lies in collaboration and combining diverse knowledge sources. This video explores the shift from solitary invention to integrative search strategies, where companies leverage insights from suppliers, customers, competitors, and universities to drive breakthrough ideas. Learn why casting a wide net isn’t enough and how blending cognitively distant knowledge with familiar insights can transform ideas into practical innovations. Whether you’re refining products with customer feedback or partnering with academic experts, embracing these strategies can unlock your organisation’s full innovative potential. Stay curious, stay connected, and watch your ideas become the innovations of tomorrow. For deeper insights, check out the full study by Paula Chris Kolo, Keld Larson, T.O.K Reistein, and Amon Solter in Industry and Innovation.