Since November 2007 the online mail-order company Amazon offers its Amazon Prime service to German customers.
Last year Amazon got criticized quite often: bad working conditions, dictation of prices and interferences in sales are only a few points of the negative-list. But are there any positive aspects as well? Without going too much into detail about the postives, the main point: Amazon discovered the environment, and is absolutely determined to advance itself to the Environmental Primus. Newest Amazon buzzword therefore is Amazon Prime.
What’s Amazon Prime exactly? How can a customer service be green and environmentally friendly? It’s origin was the free and quickened premium shipment for a variety of articles, meanwhile it includes much more: Prime customers have access to the streaming-service Prime Instant Video, the Kinlde library as well as the unlimited online storage for pictures in Amazon’s own solution Cloud Drive. Brave new world and everything because the environment get’s protected?
Shipping-software out of environmental love
Looking at the single service areas in detail. Shipment is still a very big part. No doubt that the potential there is quite big and allows further and further optimizations. But, how does this relate to environment? If you trust the information and statements, you get the impression that Amazon leaves nothing untried to put itself into a better perspective. Nearly 100% of the cardboard boxes and the filling material are made of recycled paper and are re-usable. Sounds really good! A specially developed software defines on the basis of various parameters the optimal size of packaging and therefore prevents that goods are being delivered in boxes that are too big. The big mail-order companies should follow this example. Shipping costs are also drastically reduced by this.
A healthier environment by streaming services and online books?
Rather a doubtful discussion, if streaming of videos or the downloading of ebooks are more environmentally friendly than buying a hardcover book. Agreed, if you consider an ebook-reader and the quantity of read books instead of one book as basis. If you compare the used resources like water, energy and minerals, an ebook-reader positions itself as environmentally friendly after a consumption of 40-50 books. Unfortunately the average of Germans are reading less than 10 books a year. So in this case a hardcover book is the greener alternative. In addition, recycling of ebook-readers is not done professionally, mostly it hits the household bin.
That a streamed video is more green than its counterpart on DVD or Blu-ray is understandable. Unfortunately there is no valid data available, but it is certain that especially serverfarms and storage space are having an impact and that Hardware as well as energy can be saved.
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Beeing green, having and following the eco-trend belongs to the public image of every company these days. No matter which branch the companies are wor